Chicago State Foundation has partnered with The Chicago Urban League, and the Bronzeville Children’s Museum to plan and execute an outreach campaign to encourage people to get vaccinated against COVID-19. The VaxAMillion campaign will motivate and incentivize young African Americans – a group with the lowest vaccination rates on Chicago’s South Side. The campaign kicked off with a content creation contest where CSU students, Chicago Urban League Youth, and Bronzeville Children’s Museum patrons were tasked with creating one-minute video concepts to discuss why everyone must be vaccinated.
In its inaugural year, ten concepts/ideas will be chosen to be a part of a professionally produced video that will become the foundation for the VaxAMillion campaign. In addition to having the costs of production covered, each winner will receive $1,500 for participating in this challenge. Idea submissions are being accepted through October 21 at https://vaxamillionchi.org/#Submit.
In addition, partners will also host two (2) community mobilization events with the generous support of Walgreens where attendees will be able to receive free COVID-19 vaccinations, a $50 financial incentive (in the form of a gift card) for their participation, and other health screenings. Blue Cross Blue Shield of Illinois is also partnering with campaign leaders to host a Virtual Panel Discussion focused on the benefits of getting vaccinated.
For more information visit: https://vaxamillionchi.org/#