The experience of going out to a fancy dinner is about to become even more like going to see a rock concert or NBA game — with benefits a-many for restaurateurs everywhere.
Last week, Nick Kokonas, who co-owns Chicago culinary standouts Alinea and Next with acclaimed chef Grant Achatz, offered what Eater rightfully dubbed a 6,000-word “manifesto” explaining how the unique ticketing system pioneered at his restaurants has made a tremendous impact on his bottom line. Kokonas will be offering the system for other restaurants to use shortly.
According to Kokonas, the ticketing system has helped practically eliminate no-shows and markedly increased bottom-line profits because diners are pre-paying for food and no staffers are needed to oversee reservations by phone.
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