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Curaleaf Seeks Equity and Opportunity in Cannabis.

Curaleaf Rooted in Good Chicago Defender

Curaleaf is one of the largest cannabis companies in the world. They currently have ten retail locations in the State of Illinois.  They recently announced a $950K contribution advancing social equity in Illinois. As part of Curaleaf’s “Rooted in Good” Initiative, the fund will be dispersed among six local Chicago Partners.

The “Rooted in Good” Initiative seeks to provide opportunities in communities where marijuana was criminalized.  Currently, black people are still more likely to be arrested for marijuana possession than white people in every state, including those where marijuana is legal according to the ACLU.  Many Black and Brown people were incarcerated in an industry that is now mainstream.  Curaleaf believes that the greater cannabis community must rededicate themselves to righting those wrongs.

April 20 is normally a day people spend enjoying the cannabis community and products, however, Curaleaf wants to change 4/20 into a social justice day.

How can people support social justice on 4/20?

Engaging in thoughtful conversations within our communities about how to mitigate the harm caused by the War on Drugs and underscoring the importance of Black and Brown people being leaders in the industry moving forward.

Rooted in Good works to ensure the development of a more inclusive industry. As part of their initiative, Curaleaf is reaching out to communities touched by cannabis-related offenses.  They have pledged to employ at least 10% of all 2021 new hires from these directly impacted communities.  Curaleaf is also adding diversity in the cannabis industry by working with 420 new cannabis brands, suppliers, and advocacy organizations from underrepresented communities.

The Chicago Defender had a chance to discuss equity in Cannabis with Curaleaf’s Chicago Corporate Social Responsibility Manager, Raheem Uqdah.

Danielle Sanders is a journalist and writer living in Chicago. Find her on social media @DanieSandersOfficial.

 

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